My Resume: Skilled Communicator Producing Concise and Engaging Content


Miami, FL   (305) 490-4525


I successfully combine my obsessions with health, medicine and science with effective and compelling writing, SEO and multimedia production. I turn the academic into the accessible, and have fun doing it. I am adept at multimedia storytelling and Adobe Premier video editing. I work well independently but thrive as part of a team. With minimal supervision, I deliver gripping and relevant copy for blog posts, web content, landing pages, bylined pieces and social media updates.


  • Search engine optimization – I go beyond simple keyword searches in Google Analytics to include “long tail SEO terms” and the growing number of voice-based searches.
  • Social media interaction — I search for the most engaging and concise messaging to stand out above the clutter (@MedReporteron Twitter). I always write from the perspective of what’s in it for the reader.
  • Video — I shoot, edit and upload compelling videos, including expert interviews
  • Blog content (with SEO) –I like blogging to share the latest news and advances quickly
  • Multiple format writing – I like figuring out what works best for Q&As, corporate speeches, white papers, e-Newsletters, and web copy, writing in a concise, engaging way to grab readers and prospective clients
  • Healthcare and medicine expertise – but an expanded my scope of work that includes travel, hospitality, non-profit, universities and other industries.



Content Editor/Strategist

rbb Communications (2015 – )

Regular duties:

  • Write web copy for FIU College of Nursing & Health Sciences, the law firm of Grossman Roth Yaffa Cohen, Cleveland Clinic Florida, and others
  • Write ad copy for Jackson Health System that profiles physicians and services
  • Social media posts for Cleveland Clinic Florida and FIU College of Nursing & Health Sciences
  • Write bylined articles on behalf of CEOs and other executives at Hilton, Embassy Suites, Lionstone Development and FirstService Residential
  • Draft speeches for leadership at Adrienne Arsht Center, AM Resorts and others

Medical Journalist/Medscape Medical News (2013 –

  • Attend and report from a dozen physician conferences each year, including international meetings
  • Write conference preview story and daily “quick turn” news stories on site
  • Interview physicians about their research findings and trends in healthcare
  • Find “second opinions” from outside sources to balance stories
  • Review conference agendas in advance to identify 10-12 most newsworthy topics
  • Promote my coverage on social media

Medical Journalist/Frontline Medical News (2016 –

  • Attend and report from physician conferences
  • Conduct video interviews with leading experts in medical specialties
  • Write “quick turn” news stories on site at conference
  • Identify graphics and photos to accompany news stories
  • Prepare story list of most promising topics from each conference
  • Promote my coverage on social media

Content Writer & Strategist/University of Miami UHealth Communications (2017 –

  • Interview medical specialists at UHealth about new advances in patient care
  • Write news stories for UHealth’s website
  • Find and submit images to accompany the stories
  • Write and add copy to MailChimp template for twice-monthly e-Newsletter
  • Upload copy and images to WordPress for review and posting

Writer & Contributor/Cleveland Clinic Marketing (2013 – )

  • Interview thought leaders in medicine and health at Cleveland Clinic Ohio
  • Write engaging stories for physician audience
  • Send drafts to physicians for review/approval
  • Submit stories to popular blog news site ConsultQD
  • Promote Cleveland Clinic’s position as leader in medicine to increase patient referrals

Previous Employment:

Marketing Content Writer/CareCloud (2014 – 2015)

  • Worked in a casual, fun, start-up technology environment as part of marketing team
  • Wrote web site copy to raise awareness about company’s technology products and software features
  • Wrote white papers, blogs, pay-per-click copy and posts for corporate social media channels
  • Conducted customer testimonial interviews on video
  • Devise editorial schedule for three blog posts/week in advance
  • Tracked results through landing page engagement, salesforce, Marketo and slack


Marketing Content Writer/MEDNAX National Medical Group (2013-2014)

  • Worked with marketing team for company that acquires/runs medical groups nationwide
  • Wrote customer success stories, advertising copy and practice profiles
  • Interviewed physicians one year post-acquisition to develop testimonials
  • Updated marketing material to optimize SEO and engagement
  • Worked as team to update website copy to target specific personas

Web Content Provider//Baptist Health South Florida (2012-2014)

  • Wrote web copy describing medical services offered throughout health system
  • Edited existing copy to engage potential patients
  • Explained unique benefits of BHSF compared to competition
  • Submitted drafts of web copy with SEO terms in bold (to survive editing process when possible)
  • Worked on complete update to website for Miami Cardiac and Vascular Institute

Blogger, Videographer/The New York Genome Center (2013)

  • Wrote regular blog posts for site on genetic advances
  • Attended specialty conferences and wrote news stories
  • Interviewed genomic medicine experts on video

Editor & Fact Checker/Strategic HealthCOM (2012-2013)

  • Worked with pharmaceutical companies to optimize research submissions
  • Helped physicians clean up draft reports and make their research more understandable and relevant
  • Assisted editorial team on conforming to publication style guidelines

Writer, Convention Coverage/Anesthesiology News, Pain Medicine News (2013-2014)

  • Attended medical conferences and interviewed physician experts on scene
  • Wrote news stories for specialty publications
  • Identified or suggested images to accompany written pieces

Miami Bureau Chief/Elsevier-International Medical News Group

  • Worked as self-starter full time in remote position for company based in Maryland
  • Found the most relevant news at medical conferences in 16 specialties
  • Wrote 250 news stories from medical conferences each year
  • Conducted video interviews on site at meetings with experts
  • Learned to shoot and edit videos myself to get around backlog in production
  • Assisted colleagues in learning video best practices

Editorial Director/McMahon Publishing (1996-2001):

  • Became first Editor on staff promoted to Editorial Director for growing firm
  • Hired, fired and ran weekly departmental meetings with staff of 18 people
  • Conducted annual performance reviews
  • Resolved interpersonal conflicts in the department
  • Worked with management and sales division to promote editorial integrity and policies
  • Developed sharing of best practices by conducting internal issue reviews

Managing Editor/Oncology Special Edition, Pharmacy Practice News, Anesthesiology News

  • Assigned and edited news stories for monthly specialty publications
  • Managed freelance writers and physician contributors
  • Worked with graphics department and photographers/artists on staff
  • Devised and managed editorial calendar for special features and themes
  • Managed budget for editorial related expenses, including travel
  • Elevated publication (AN) from third in market to #1 in terms of readership



BA; Chemistry, SUNY University Center at Binghamton, New York, 1986

MA; Journalism–Science, Health & Environmental Reporting, New York University, 1988

2012       Society of Professional Journalists’ Sunshine State Award

2016       PR Pro Award, rbb Communications

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